I was commissioned by Mundi and Co to design the visual identity for a new editorial project for Asilia. As art director, I was responsible for crafting a distinctive editorial visual identity for Asilia’s safari camps, in collaboration with Mundi and Co. This involved ensuring that the design was fully aligned with the brand’s core guidelines, encompassing both visual elements and editorial content. The objective was to create a cohesive identity that could seamlessly adapt across both print and digital platforms. Additionally, I focused on incorporating elements that reflected the unique essence of Asilia’s offerings, highlighting the immersive experiences that their safari camps provide while appealing to their target audience.