Mundi and Co hired me to design the visual identity for Asilia’s new digital and interactive editorial project. The project provides a more affordable and eco-friendly alternative to traditional print. As the art director, I developed a design for Asilia’s safari camps that stayed true to the brand’s guidelines while leveraging the benefits of digital media. This not only reduces environmental impact and costs but also enables interactive features like advertising and dynamic content, creating a more engaging and profitable experience. The final result is a cohesive identity that works well across both digital and print formats, focusing on sustainability and business growth.