Pasithea

New sustainable fashion brand, producing comfortable loungewear and accessories for hotels.

Creative agency Mundi & Co commissioned me to create a brand visual identity, to be used on their products and in all collateral.

Although the client was unable to continue using the name, the final design (colours and logo) successfully convey elements of elegance and luxury, while making a subtle reference to the origin of the name Pasithea, the Greek goddess of relaxation and meditation.