Rapaport

ILLUSTRATION: PETER CROWTHER

ART DIRECTOR: TARDEO AJODHA

Lab Grown

The cover highlights how lab-grown diamonds, nearly identical to natural ones, are disrupting the market. More than just an alternative, they are reshaping the industry by challenging traditional perceptions of value and luxury. The image aims to showcase their similarity, emphasizing their growing role as strong competitors in the diamond world.

ILLUSTRATION: PETER CROWTHER

ART DIRECTOR: TARDEO AJODHA

ILLUSTRATION: PETER CROWTHER

ART DIRECTOR: TARDEO AJODHA

Stephen Lussier

This cover celebrates Stephen Lussier’s remarkable career at De Beers, highlighting his pivotal role in shaping its global brand. Through innovative marketing and leadership, he redefined diamonds as symbols of luxury and love, solidifying De Beers’ market leadership. This tribute honors his work, influence, vision, and lasting legacy.

ILLUSTRATION: PETER CROWTHER

ART DIRECTOR: TARDEO AJODHA

ILLUSTRATION: PETER CROWTHER

ART DIRECTOR: TARDEO AJODHA

Transparent & Ethical

The goal was to emphasize transparency in ethical diamond sourcing. To achieve this, we developed creative concepts for a striking cover that clearly communicates responsible mining practices. The design aimed to capture the essence of ethical sourcing, ensuring the message is both compelling and visually impactful.

ILLUSTRATION: PETER CROWTHER

ART DIRECTOR: TARDEO AJODHA

ILLUSTRATION: PETER CROWTHER

ART DIRECTOR: TARDEO AJODHA

Gen Z

This cover highlights Gen Z’s growing impact on the diamond market, driven by their demand for sustainability. Known for valuing ethics and the environment, they are reshaping how diamonds are sourced, produced, and marketed. As a result, the industry is adopting transparent sourcing, eco-friendly production, and responsible business models.

ILLUSTRATION: PETER CROWTHER

ART DIRECTOR: TARDEO AJODHA

ILLUSTRATION: PETER CROWTHER

ART DIRECTOR: TARDEO AJODHA

The Red Issue

The aim of this cover was to illustrate the Rapaport Price Guide, often referred to as the “Rapaport Red Price Guide.” This widely recognised pricing resource is essential for the diamond industry, serving as a benchmark for diamond pricing and valuation. It assists retailers, dealers, and consumers in navigating the complexities of the diamond market.

ILLUSTRATION: PETER CROWTHER

ART DIRECTOR: TARDEO AJODHA