Rapaport

In my role as consultant creative lead, I oversaw a team tasked with developing a modern visual identity for Rapaport magazine’s digital edition. Our aim was to refresh the design to emphasise the brand’s luxury appeal across both news and fashion content. A key focus was demonstrating how a digital edition offers a more sustainable and lucrative alternative to traditional print. By embracing the flexibility of digital platforms, we enabled more dynamic advertising opportunities, allowing the magazine to generate increased revenue. This also provided the means to showcase a diverse range of luxury brands, from established names to emerging talent, in a format that maximises impact and engagement.

The outcome is a refined, adaptable visual identity that enhances the magazine’s content whilst driving profitability through new revenue streams.