The Watches and Jewellery Guide represented a new venture for Tatler, focused on forging connections with global brands such as Cartier, Graff, and Rolex. Leading a team, I oversaw the creation of photoshoots and compelling content, highlighting the essence of luxury and style. Our aim was to position the guide as a trusted resource within the luxury market.

The Tatler Hair Guide proved to be a standout success for the Tatler brand, forging strong partnerships with prestigious names such as GHD and attracting advertising and sponsorship from industry giants such as Philip Kingsley and Daniel Galvin.

As the creative lead, I supervised both the artistic and editorial direction to ensure alignment with the Tatler brand ethos. Additionally, I collaborated closely with the marketing team to ensure that our endeavours were aligned with the objectives of our valued partners

Originally launched as a one-off special supplement in 2016, the guide quickly captured the attention of readers and advertisers, leading to its transformation into an annual staple.

Working closely with the editor, I led the creation of an elegant editorial-style design, perfectly complementing the main magazine’s aesthetic. This involved meticulous mood boarding and commissioning of photo shoots to maintain consistency and enhance the publication’s overall visual appeal.

The Tatler Schools Guide is a leading resource for education in the UK, offering expert reviews of top prep and public schools. It’s a valuable tool for parents and educational institutions alike, helping navigate the education landscape. Similar to the Tatler Travel and Tatler Restaurant guides, the Schools Guide hosts an annual awards ceremony to honour the nation’s top educational institutions, supported by notable sponsors such as Harrods, Selfridges, and Jack Wills.

I oversaw the design process, engaged illustrators and photographers, and provided artistic direction for photo shoots to uphold the guide’s reputation.

The Tatler Cosmetic Guide was introduced in 2009 as an independent supplement. Published annually, it has been highly regarded by both readers and the industry, drawing advertising and sponsorship from brands such as Chanel, Philip Kingsley, and Daniel Galvin. Collaborating closely with the Beauty Director, I took charge of crafting an elegant and distinctive design that complemented the main magazine while ensuring the supplement maintained its own unique identity.